The Perfect Date

On behalf of JEFF Zürich GmbH, a microsite was developed for the launch of the Mercedes-Benz A-Class, which introduced the new language assistant. The visual effects of the original system were reproduced and a decision tree was created to communicate with the website. The whole thing was coupled with a test drive booking system and a competition in which one could win a date with the A-Class. The preferences of the winners could be read from the information given in the guided decision tree process. Thus the date could be cut individually to the participant. We provided the following services:

• Subconcept
• website
• decision tree
• Trial booking system
• Interface connection CRM
• Advanced tracking integration